Bookkeeper, Controller, or CFO? How to Know Which One Your Business Needs

In this episode of the HabitStack Podcast, host Scott Ward sits down with Josh Leyenhorst, fractional CFO and founder of BasePoint, to break down the financial frameworks that help founders run smarter businesses. Josh breaks down the difference between bookkeeping, controller work, and CFO-level thinking, framing them as hindsight, insight, and foresight, and explains why even founders who think their books are clean often have messy data driving bad decisions. He introduces a reverse-engine...