How Ming Chun Turned an Ayam Gepuk Passion into F&B Success

Stepping away from a safe accounting degree to forge his own path, Malaysian content creator Ming Chun transformed his love for local food into a thriving personal brand and restaurant business. Known to his audience as the "Ayam Guy" after reviewing over 50 ayam gepuk locations, he systematically built a loyal following by sharing authentic, relatable reviews. Instead of quitting his day job on a whim, Ming Chun balanced his family's signage business with late-night editing, securing a financial buffer before going full-time. Spotting key gaps in traditional recipes like tough meat and bone hassle, he engineered a modern version featuring tender, boneless, crispy chicken thighs, which he validated through a pop-up that drew massive 5-hour queues.Now operating his storefront, Gepuklah, in Damansara Uptown, Ming Chun proves that young Malaysian professionals don't need "perfect timing" by starting small and building trust first, you can scale a side hustle into a real business. 🎙️ Watch the full episode on Hello Mentor to hear the full story (Link in Bio) Follow us on Social Media: XiaoHongShu: https://shorturl.at/uVBZO Instagram: https://shorturl.at/hT6wQ TikTok (Hiredly): https://shorturl.at/0gum2 TikTok (Grow With Hiredly): https://shorturl.at/gAObT Dou Yin: https://v.douyin.com/uQlXc4X0vaY/0@9.com 🎧 Listen and follow Hello Mentor!: http://hiredly.com/hellomentor