Ep. 24 - Customer Based Corporate Valuation with Dan McCarthy and Peter Fader

<p>To figure out how much a company is worth, start with its customers. This episode explores customer-based corporate valuation and how individual buying behavior ultimately drives firm value. Join JMR Co-Editor Brett Gordon as he speaks with Dan McCarthy (University of Maryland) and Peter Fader (University of Pennsylvania) about their paper, <em>“Customer-Based Corporate Valuation for Publicly Traded Noncontractual Firms,”</em> and how they used publicly disclosed customer metrics to value companies like Wayfair—work that even caught the attention of Wall Street.</p>