Ep. 99 - The One-Line Definition of Culture That Sticks - (w/ Dr. Manny Rodriguez)

If some version of this story sounds familiar, you're not alone: There's a rebranding effort — new logo, new shirts, new colors, the whole thing — that lasted about a month before nobody could find the shirts anymore and half the company forgot it ever happened. Most change efforts in most organizations follow the exact same arc: a lot of energy at the launch, and then silence six months later. Dr. Manny Rodriguez has spent his career studying exactly why that happens — and more usefully, wh...