The TV OS Comes To Local Media: What Fox, Roku And Walmart, Vibe Mean For Broadcasters

Fox's proposed acquisition of Roku. Walmart's purchase of Vibe. The TV operating system is quickly becoming the next battleground for local media—and broadcasters can't afford to ignore it.

This week, Tim Hanlon is joined by TVREV's Mike Gasbara to unpack why the biggest stories in television are no longer just about streaming. They explore how TV operating systems are evolving into commerce platforms, why authenticated audiences may become local media's biggest competitive advantage, what the rise of retail media means for broadcasters, and whether local stations can leverage their trusted community relationships before Big Tech captures the opportunity.

If the future of local media is about connecting content, commerce and measurement, this conversation explains why the home screen may be the most valuable real estate in television.