Personal Branding 101 with LinkedIn Video Pioneer & Expert Brand Strategist Who Created The Talking Video Format

Goldie Chan filmed her first LinkedIn video in 2017 on an iPhone 5, with no editing, no title cards, and no plan. 800 consecutive videos later, she is one of the people who invented what LinkedIn videos even look like.

In this episode, Howie Chan sits down with Goldie, author of Personal Branding for Introverts, to unpack the real difference between reputation and personal brand, the evolutionary wiring that keeps talented experts invisible, why volume has nothing to do with visibility and Goldie’s framework for building a personal brand that can survive a total identity overhaul.

You'll learn the hard and soft keyword exercise Goldie uses to help clients find real clarity, why introversion has nothing to do with visibility, how to tell a gimmick from a genuine signature, and how to grow your influence inside a company without losing yourself in the process.

Chapters:

00:00:00 Goldie Chan and the Original LinkedIn Video

00:13:17 Creating a Genuine Personal Brand

00:19:19 Reputation vs Personal Brand

00:22:43 The Myths Surrounding Introverts

00:26:25 An Exercise to Build Your Personal Brand

00:34:40 Transparency vs Authenticity (and Guarding Your Privacy)

00:41:34 The Why of Building a Personal Brand

00:47:55 How to Pivot Your Personal Brand