What Every Brand Gets Wrong When Splitting a $100,000 Creator Budget - James Nord (Fohr)

Influencer marketing is becoming a math problem, not a creative one. For years, brands have believed that great creative is what makes a post go viral. James Nord, founder and CEO of Fohr, says that's backwards. In this episode, he breaks down the data behind why distribution has almost nothing to do with the content itself — and everything to do with probability. James walks through how Fohr uses mathematical models borrowed from financial markets to predict campaign performance before a sin...