Ep 362 What is K Beauty? | Dr Eunice Park & Sun Lee

Episode 362 hosts Dr Eunice Park (Facial Plastic & Reconstructive Surgeon and founder of AIREM, USA) & Sun Lee (CEO of Vera, USA)

In this episode we do a deep dive into "K-Beauty". We first unpack the concept of "Gwallee" - the Korean philosophy and priniciple of self-nuturing and learn about the cultural pressures behind Korea's beauty standards. We then try to get to the bottom of what K-Beauty actually is, distinguishing simple skincare trends and contrast these with "clinical K-Beauty" - built around strategic business principles, sequenced in-clinic protocols and continual device innovation.

*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id="c613859a-36d2-402b-ba39-841964790957" data-turn-id-container="c613859a-36d2-402b-ba39-841964790957" data-testid="conversation-turn-526" data-turn="assistant"> 00:00 Introduction 01:53 Meet Our Special Guests Dr Eunice Park and Sun Lee 08:59 Gwaellee Origins And Innovation 12:29 Genetics Vs Skincare Frequency 17:17 Beauty Pressure And Technology 22:55 What K Beauty Really Means 29:14 Protocols And Provider Education 32:38 Building AIREM And Scaling 40:14 Building Brand Demand 43:48 Research Over Trends 46:16 Defining Regenerative Aesthetics 48:27 Future Technology And Robots 51:01 AI Skin Analysis 53:23 Access Beyond Big Cities 56:07 Private Equity Pros And Cons 59:55 Biggest Wrong Bets 01:04:38 IA Competition 01:09:59 Outro

IA COMPETITION:  In this episode we annouce our latest huge giveaway - an all-inclusive trip to South Korea to take part in the 'Vera Fellowship in association with AIREM Academy'. This is a once in a lifetime prize for one lucky winner for a five day immersion into Korean clinical and business education.

CLICK HERE TO APPLY - then use the links below to download and sign up to our app (part of the application!) DOWNLOAD OUR APP IA COMMUNITY:

DOWNLOAD FOR APPLE DEVICES DOWNLOAD FOR ANDROID DEVICES THEN ACTIVATE A FREE 30 DAY SUBSCRIPTION (after you've downloaded the app and signed up for free):

FOR HEALTHCARE PROFESSIONALS FOR BUSINESS OWNERS/NON-CLINICAL PROFESSIONALS