
← Interplace23 Feb · 27 min
From Microsoft to the Surveillance State
Hello Interactors,
Watching all the transnational love at the Olympics has been inspiring. We’re all forced to think about nationalities, borders, ethnicities, and all the flavors of behavioral geography it entails. After all, these athletes are all there representing their so-called “homeland.” And in the case of Alysa Liu, her father’s escape from his. Between the 1989 Tiananmen Square massacre and the fall of the Berlin wall, “homeland” took on new meaning for many immigrants. This all took me back to that time and the start of my own journey at Microsoft at the dawn of a new global reality.
HOMELAND HATCHED HERE
With all the focus on Olympics and immigration recently, I’ve found myself reflecting on my days at Microsoft in the 90s. As the company was growing (really fast), teams were filling up with people recruited from around the world. There were new accents in meetings, new holidays to celebrate, and yummy new foods and funny new words being introduced. This thickening of transnational ties made Redmond feel as connected the rest of the world as the globalized software we were building. By 2000 users around the world could switch between over 60 languages in Windows and Office. In behavioral geography terms, working on the product and using the product made “here” feel more connected to “elsewhere.”
This influx of new talent was all enabled by the Immigration Act of 1990. Signed by George H. W. Bush, it increased and stabilized legal pathways for highly skilled immigrants. This continued with Clinton era decisions to expand H-1B visa allocations that fed the tech hiring boom. I took full advantage of this allotment recruiting and hiring interaction designers and user researchers from around the world.
In the same decade the federal government expanded access to the United States, it also tightened security. Terrorism threats, especially after the 1993 World Trade Center bombing, spooked everyone. Despite this threat, there was more domestic initiated terrorism than outside foreign attacks. The decade saw deadly incidents like the Oklahoma City bombing in 1995 by radicalized by white supremacist anti-government terrorists, which killed 168 and injured hundreds, making it the deadliest terrorist attack in U.S. history before 9/11.
A year later, the Atlanta Olympic bombing and related bombings by anti-government Christian extremists caused multiple deaths and injuries. Clinic bombings and shootings by anti-abortion extremists began in 1994 with the Brookline clinic shootings and continued through the 1998 Birmingham clinic bombing. These inspired more arsons, bombings, and shootings tied to white supremacist, anti-abortion, and other extreme ideologies.
Still, haven been shocked by Islamist extremists in 1993 (and growing Islamic jihadist plots outside the U.S.) the federal government adopted new security language centered on protecting the “homeland” from outside incursions. In 1998, Clinton signed Presidential Decision Directive 62, titled “Protection Against Unconventional Threats to the Homeland and Americans Overseas,” a serious counterterrorism document whose title quietly normalized the term homeland inside executive governance.
But there was at least one critical voice. Steven Simon, Clinton’s senior director for counterterrorism on the National Security Council, didn’t think “Defense of the Homeland” belonged in a presidential directive.
Simon’s retrospective argument is that “homeland” did more than name a policy, it brought a territorial logic of legitimacy that the American constitution had historically resisted. He recalls the phrase “Defense of the Homeland” felt “faintly illiberal, even un-American.” The United States historically grounded constitutional legitimacy in civic and legal abstractions (people, union, republic, human rights) rather than blood rights or rights to soil. Membership was to be mediated by institutions, employment, and law rather than ancestry.
“Homeland” serves as a powerful cue that