#483 Casey Brown - Your Prices Are Too Low and You Don't Even Know It

<p>Casey Brown, pricing expert and author of <em>Fearless Pricing</em>, shares her journey from chemical engineer to entrepreneur and pricing consultant. Casey unpacks why most businesses — regardless of size or industry — are leaving money on the table due to fear-based pricing decisions. She explains the psychology behind underpricing, the dangers of unnecessary discounting, and why a customer objecting on price is actually a buying signal. Casey also gets personal about her path from poverty to Fortune 500 to founder, the lessons of niching down early, the importance of meditation, and her evolving pursuit of a more intentional, peaceful pace of work.</p><p><br></p><p><strong>Chapters:</strong></p><p>00:00 Intro &amp; Elevator Pitch</p><p>03:10 The Origin of a Pricing Geek</p><p>05:20 The Leap from Corporate to Entrepreneur</p><p>10:10 Niche Down Sooner</p><p>13:55 Post-It Note Wisdom</p><p>17:50 Mantra &amp; Mindset Under Pressure</p><p>19:30 Imposter Syndrome &amp; Self-Doubt</p><p>26:55 Pricing Blind Spots &amp; Fears</p><p>30:55 How to Set the Right Price</p><p>42:20 Price Objections Are Buying Signals</p><p>44:50 Why You Need Pricing Meetings</p><p>47:40 Action Item &amp; Fearless Pricing</p><p><br></p><p><strong>Find Casey Online:</strong></p><p>Personal Website: <a href="http://www.caseybrown.com/" target="_blank" rel="ugc noopener noreferrer">www.caseybrown.com</a></p><p>Business Website: <a href="http://www.boostpricing.com/" target="_blank" rel="ugc noopener noreferrer">www.boostpricing.com</a></p><p>Linkedin: <a href="http://www.linkedin.com/in/caseybrownboost/" target="_blank" rel="ugc noopener noreferrer">www.linkedin.com/in/caseybrownboost/</a></p><p>Youtube: <a href="http://www.youtube.com/@boostpricing" target="_blank" rel="ugc noopener noreferrer">www.youtube.com/@boostpricing</a></p><p><br></p><p><strong>👋It’s your host, Brian! Come say hi!</strong></p><p>Website: <a href="https://brianondrako.com" target="_blank" rel="ugc noopener noreferrer">https://brianondrako.com</a></p><p>LinkedIn:<a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbllxVUNEa012VjNvODh3OXQwX0VyUHVrT1dsQXxBQ3Jtc0ttckVBSkhmMXR1OEZmMTRGOVRoMGJYbE9YZG1lMUJ2dS1GR1FVcktSQ0tLdDQyR3NCUXdxcVJuenBYQnktZ3c4UXl5NHZ2UlYzR0RpQkt1M2c0WGJLbjl3N1djMGFSVnBZTzVfcDhCcmhCODh1a2NsMA&q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fsaraondrako&v=eXUbUyxWQMg" target="_blank" rel="ugc noopener noreferrer"> </a><a href="https://www.linkedin.com/in/brianondrako/" target="_blank" rel="ugc noopener noreferrer">https://www.linkedin.com/in/brianondrako/ </a></p><p>Or, if you’re struggling with sales, join the <strong>Sales Skills For Founders</strong> newsletter and learn how to lead better sales conversations, spot weak deals early, and build a pipeline you can actually trust.<br>📨 <a href="https://salesskillsforfounders.com" target="_blank" rel="ugc noopener noreferrer">https://salesskillsforfounders.com</a></p>