Email: How to Find Endless Newsletter Content Ideas with Kate Hammond, Sunbeam Marketing

Kate Hammond has been delivering CRM strategies in global markets since 2009. Specialising in DTC growth, mainly on Klaviyo and Ometria, via her agency Sunbeam Marketing she helps brands like Rani & Co, Noble Panacea, and Saira to build out their email marketing driving loyalty and retention.

Tune in to discover Kate's framework for generating endless newsletter ideas, creating more relevant email content, and building stronger customer relationships. Plus, she shares her advice on email frequency, content planning, and the role of automated flows in driving revenue.

Dive in:

[04:35] Startup experience and strategic growth

[08:40] Shifting mindset to customer needs

[12:32] Highlighting product uniqueness

[15:48] Analyzing seasonal market trends

[18:57] Nurturing email lists effectively

[21:50] Insider Tips from Kate!

Stop Thinking About What You Sell and Start Thinking About Why Customers Buy

One of Kate's biggest lessons is that great email content starts with customer motivation. Many brands focus their newsletters on products, categories, and promotions. But customers care more about the problems those products solve. Instead of sending an email about dresses, send one about wedding season, holiday packing, or finding an outfit for a special event. When you focus on why people buy, you unlock far more content ideas and create emails that feel more relevant and useful.

Build Your Newsletter Strategy Around Content Buckets