You're Pitching Wrong in MENA | Abdallah Al Jouaid

In Episode 5 of KNOWN, we sit down with Abdallah Al Jouaid, award-winning finance reporter and journalist (former CNN BA and Forbes ME), to uncover the unspoken rules of finance journalism.

Abdallah takes us inside the fast-paced world of media, sharing what makes top-tier journalists actually open your pitch, the key strategies to build credibility, and how to navigate the diverse media landscape in MENA: from language nuances to local relevance.

Chapters:

00:00 – Abdallah’s personal journey in finance media

05:10 – Choosing your passion and advice on career switching

07:33 – Abdallah’s core value in journalism

10:37 – The Middle East media landscape

11:43 – Building a reputable brand and credibility

14:03 – Tips for young journalists

16:48 – Common traits of leaders Abdallah interviews

18:27 – Understanding MENA: Do’s and Don’ts

21:59 – What makes a story stand out