150: Julie Ciardi’s Private Podcast Strategy Drive $320k Launch

<p><span style="background-color: rgb(250, 251, 255);">This episode is from our Launching series. Want every LYPP episode on using private audio to sell in one bingeable feed? </span><a href="http://go.helloaudio.fm/launching" rel="noopener noreferrer" target="_blank" style="background-color: rgb(250, 251, 255);">Grab it here</a><span style="background-color: rgb(250, 251, 255);">.&nbsp;Or why not grab all topics?!: </span><a href="http://go.helloaudio.fm/listbuilding" rel="noopener noreferrer" target="_blank" style="background-color: rgb(250, 251, 255);">List Building</a><span style="background-color: rgb(250, 251, 255);"> · </span><a href="http://go.helloaudio.fm/courses" rel="noopener noreferrer" target="_blank" style="background-color: rgb(250, 251, 255);">Courses + Memberships</a><span style="background-color: rgb(250, 251, 255);"> · </span><a href="http://go.helloaudio.fm/summits" rel="noopener noreferrer" target="_blank" style="background-color: rgb(250, 251, 255);">Summits + Events</a><span style="background-color: rgb(250, 251, 255);"> · </span><a href="http://go.helloaudio.fm/services" rel="noopener noreferrer" target="_blank" style="background-color: rgb(250, 251, 255);">1:1 Services</a></p><p><br></p><p>In this episode, we explore Julie Ciardi's powerful "surround sound marketing" approach that helped her generate $320,000 in revenue during her November launch. As a human design business coach and former IBM marketing executive, Julie shares how she strategically uses private podcasts before, during, and after her live launches to warm up leads, increase show-up rates, and create deeper client connections. Discover how she transformed declining launch performance into record-breaking results by meeting her audience where they already are - in their podcast apps.</p><p><br></p><p><strong>Topics Covered</strong></p><ul><li>The "surround sound marketing" strategy using private podcasts</li><li>How to use private podcasts before, during, and after live launches</li><li>Creating custom landing pages with QR codes for easy access</li><li>Using client concierges to scale with intimacy</li><li>Sales page walkthroughs delivered via audio</li><li>Client panel interviews shared through private feeds</li><li>Daily podcast delivery to existing clients for retention</li><li>The psychology behind voice and its 38% impact on marketing and sales</li></ul><p><br></p><p><strong>Links Mentioned</strong></p><ul><li>Website: <a href="http://www.julieciardi.com" rel="noopener noreferrer" target="_blank">http://www.julieciardi.com</a></li><li>Instagram: <a href="https://www.instagram.com/julieciardi/" rel="noopener noreferrer" target="_blank">https://www.instagram.com/julieciardi/</a></li></ul><p></p><p><strong>More from Hello Audio</strong></p><p><a href="https://helloaudio.fm/pricing" rel="noopener noreferrer" target="_blank"><strong>Grab a free trial</strong></a></p><p><a href="https://www.youtube.com/@helloaudiofm" rel="noopener noreferrer" target="_blank"><strong>Youtube</strong></a></p><p><a href="https://www.instagram.com/helloaudiofm" rel="noopener noreferrer" target="_blank"><strong>Instagram</strong></a></p><p><a href="http://helloaudio.community/" rel="noopener noreferrer" target="_blank"><strong>Facebook Group</strong></a></p><p>&nbsp;</p><p><strong>Subscribe and Review</strong></p><p>If you loved this episode, please take a moment to <a href="https://ratethispodcast.com/lypp" rel="noopener noreferrer" target="_blank"><strong>subscribe and leave a review</strong></a>! Thank you so much for tuning in to <em>Launch Your Private Podcast.</em></p>