Why Your Sales Pipeline Deserves the Same Rigor as Your Factory Floor with Ed Marsh

Industrial companies apply extraordinary rigor to manufacturing, quality, and operations, yet their approach to revenue growth is often far less disciplined. Founder and principal Ed Marsh joins Greg to explore what changes when manufacturers start treating marketing and sales like an integrated system that can be measured, optimized, and continuously improved. Ed brings decades of experience across engineering, the Army, industrial sales and marketing, international business, capital equipme...