How Cooking Classes and Micro-Influencers Built This Top 50 Texas BBQ Restaurant

How to use cooking classes, micro-influencers and founder-led content to build a restaurant people fly across the world to visit. The exact marketing strategy Cooper Abercrombie used to turn Bar-A-BBQ from a tent pop-up into a 2025 Texas Monthly Top 50 restaurant — with a line out the door six days a week and customers flying in from Australia and beyond. Cooper Abercrombie was a sales manager in Texas. Seven years ago he bought a smoker, made "awful, awful, awful" brisket, and refused to be ...