About this podcast

Most marketing advice tells you what to do. This show is about why things break — and how to think differently when they do. Marketing Notes for Entrepreneurs is for founders and leaders of impact-driven businesses who are tired of tactics that don't compound into anything real. We go deep on the systems, assumptions, and blind spots that keep good businesses from growing the way they should. Current series: Your ICP is a Lie — a look at how a wrong ideal customer profile quietly breaks your…