
About this podcast
For every solid theory in marketing, there's somebody saying Gen-Z don't use shops. For every effective ad, there's a Cannes winner. And for every flash of real genius, there's a LinkedIn post from a growth hacking guru. As host, and self-appointed guardian, of Marketing Room 101, Ben Norman welcomes marketers from across the industry into a safe space to vent their frustration and confront their demons, with the chance to eliminate them forever.
34 episodes · business
Marketing Room 101
About this podcast
For every solid theory in marketing, there's somebody saying Gen-Z don't use shops. For every effective ad, there's a Cannes winner. And for every flash of real genius, there's a LinkedIn post from a growth hacking guru. As host, and self-appointed guardian, of Marketing Room 101, Ben Norman welcomes marketers from across the industry into a safe space to vent their frustration and confront their demons, with the chance to eliminate them forever.
Recent episodes
- Ulli Appelbaum starts with science (not why): Brand Positioning Workbook author on the science of brand association and putting it into practice17 Jun · 44 min
- Pete Markey’s secrets of a CMO: former Boots Marketing Chief on AI overhype, Morgan Freeman and the love of brand2 Jun · 44 min
- A wonderful playground with Kate Waters: ITV Strategy and Commercial Head on the magic of TV, imaginative repetition, and banishing ROI as a metric6 May · 36 min
- The death of everything with Tom Roach: Jellyfish Brand Strategy VP and effectiveness expert on the debates and dichotomies that plague marketing13 Apr · 45 min
- The big debate with Elena Jasper: Marketing Architects CMO and podcaster on the Brand vs Performance debate, and the power of TV22 Mar · 40 min
- Steve Harrison’s punch up: Adland’s Progressive Gaze author on kicking politics out of advertising and why DE+I has its demons27 Feb · 42 min
- Ian Whittaker’s war is overquantification: Industry analyst & adviser on seeing the bigger picture2 Feb · 40 min
- Arjen Klinkenberg has a wobble: Tony's Chocolonely Creative Director & Brand Guru on creative disruption for start-ups9 Dec 2025 · 35 min
- An advent surprise: Tony's Chocolonely and the empty door drama8 Dec 2025 · 1 min
- Nick Eagle in real life: Advertising photographer on quality over convenience and the power of people17 Nov 2025 · 34 min