Live @ MeasureCamp New York! Synthetic Data in Marketing with Winston Li & T.S. Kelly

<p>While this episode is real, the content is all made up... or more accurately, it&#39;s about data that is made up. Synthetic data. A term that&#39;s popping up more and more regularly in marketing and measurement conversations.</p><p>Listen to Winston Li (Founder @ Arima) and T.S. Kelly (Managing Director, US @ Arima) as they describe the 5 Ws (and H) of synthetic data, along with some great examples and use cases of how they answered some valuable questions for Coca-Cola and other companies.</p><p>This episode was recorded live in front of a studio audience at MeasureCamp New York.00:00 Simon Missing Intro</p><p>00:50 Guests And Donuts</p><p>02:17 What Is Synthetic Data</p><p>03:53 Related Terms Confusion</p><p>05:20 Who Uses Synthetic Data</p><p>06:51 How To Create It</p><p>09:55 Data Sources &amp; Legal</p><p>11:50 PII Free Probabilistic Joins</p><p>13:39 Validation &amp; Trust</p><p>17:09 Marketing Use Cases</p><p>18:18 Coca-Cola Vending Simulation</p><p>23:39 Where Synthetic Data Goes Next</p><p>25:50 Audience Questions Lightning Round</p><p>32:00 Wrap Up</p>