
← Measure Up14 May 2025 · 51 min
Plot your next move: From web dev to CRO to SaaS founder, with Sani Manić
<p>Are you wondering what to do next in your career? Is AI going to leave you living in a van, down by the river? What paths have others taken through this crazy measurement industry we're in?Let's learn from a sample of 1: Sani Manić - who has gone from web dev to CRO to co-founder of a SaaS company. Find out how he transitioned across various web development and CRO roles and how decided what to do next. </p><p><br></p><p><a href="https://youtu.be/Matj6bjupXc" target="_blank" rel="noopener noreferer">▶️ Watch on YouTube</a></p><p><br></p><p><strong>Links from the show:</strong></p><p><a href="https://www.linkedin.com/in/slobodanmanic/" target="_blank" rel="noopener noreferer">Sani Manić on LinkedIn</a></p><p><a href="https://www.podpacer.com/" target="_blank" rel="noopener noreferer">Podpacer</a></p><p><a href="https://www.coheseo.com/" target="_blank" rel="noopener noreferer">Cohesio</a></p><p><a href="https://www.amazon.com/Cant-Hurt-Me-Master-Your/dp/1544512287" target="_blank" rel="noopener noreferer">Book - Can't Hurt Me (David Goggins)</a></p><p><a href="https://lewishowes.com/business-2/how-ceo-leila-hormozi-went-from-broke-anxious-arrested-6-times-to-100m-net-worth/" target="_blank" rel="noopener noreferer">The School of Greatness podcast (ep. with Leila Hormozi)</a></p><p><strong>Show Notes:</strong>00:00 Introduction and Friendly Banter01:33 Career Backgrounds and Education01:57 Career Progression and AI Impact02:58 Guest Introduction and Career Journey06:08 WordPress Beginnings11:57 Transition to Marketing and SEO13:21 Bridging the Gap Between Teams19:36 Challenges in CRO and Statistics23:16 AI and Best Practices in Website Optimization23:59 The Future of Hyper-Personalized Experiences26:38 The Problem with Historical Data in CRO28:11 Universal Experiences vs. Individual Optimization31:53 The Journey to Becoming a Founder34:15 Building Tools to Solve Real Problems38:04 Advice for Aspiring Entrepreneurs39:16 The Importance of Focus and Small Steps48:09 Incremental Insights and Recommendations</p>