Business Outcome Conversations: The Next Phase of MSP Customer Penetration with Luis Giraldo

🎙️ In this episode of MSP Unplugged, Luis Giraldo, Chief Evangelist at ScalePad, shares his journey and powerful strategies for turning around struggling MSPs — with a special focus on QBRs (Quarterly Business Reviews) and why business outcome conversations are the next evolution in customer penetration.

Luis explains how moving beyond technical check-ins to real business discussions can dramatically improve retention, expansion, and client relationships — especially for small MSP teams.

What You'll Learn:

Luis's path from MSP owner to helping hundreds of providers scale

How to turn around a struggling MSP with better client engagement

Why traditional technical QBRs are no longer enough — and how to run business outcome QBRs that drive real value

Practical marketing and conversation frameworks that help you penetrate accounts deeper and become a trusted advisor

Actionable tips for small MSPs (Less than $3M revenue, Less than 20 employees) to implement outcome-focused reviews without adding overhead

Timestamps:

👉 Resources & Links:

ScalePad: https://www.scalepad.com

Connect with Luis Giraldo on LinkedIn: https://www.linkedin.com/in/luisgiraldo/