88 out of 90 people fall for this bias. Do you?

Imagine you’re a chef.

You are shown the recipe for a soup. It has five ingredients.

You’re told to improve the recipe.

What do you do?

96% of people reveal a bias when answering this question. And that bias makes marketing less effective, communication less engaging and products less appealing.

Find out why in today’s episode of Nudge with the award-winning professor Leidy Klotz.

Warning: this episode contains explicit language.

---

Become an FSB member: https://get.fsb.org.uk/nudge/

Leidy’s book, Subtract: https://amzn.to/4df4duk

Leidy’s latest book, In a Good Place: https://amzn.to/4tzjCvE

Join 11,934 readers of the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list