
← Product Builders – Interviews About App Development, Product Design, UX/UI and Digital Products10 Jun 2025 · 34 min
29 - Building Products for the Checkout Line — with Jacqueline Sigler, Senior Product Manager, Point of Sale and Payments, at GoDaddy
<p><a href="https://www.linkedin.com/in/jnsigler-1/" target="_blank" rel="ugc noopener noreferrer">Jacqueline Sigler</a>, Senior Product Manager, Point of Sale and Payments, of <a href="https://www.linkedin.com/company/godaddy/" target="_blank" rel="ugc noopener noreferrer">GoDaddy</a>, joins us to share her journey from finance to product management. Jacqueline highlights the unique challenges of building point-of-sale (POS) systems that blend physical hardware, digital software and real-world human interactions. She explains the importance of balancing innovation with reliability in payment systems, emphasizing the need to consider diverse user perspectives, from small business owners to end customers.</p><p><br></p><p>We discuss:<br></p><p>- The journey from finance to product management.</p><p>- The complexities of designing for both hardware and software in POS systems.</p><p>- Building trust and reliability in payment experiences.</p><p>- Lessons learned from working with small business owners.</p><p>- Balancing speed, precision and customer expectations in software updates.</p><p>- How AI and emerging technologies are shaping the future of POS systems.</p><p><br></p><p>Jacqueline says, </p><p><br></p><p>“When you're working through payments, you have to ensure that everything is stable from a payment's availability, acceptance, privacy, security and so forth. So your day-to-day can be intense and fast-moving, but what actually happens on the release side tends to be intentionally and meaningfully slower, comparatively.” </p><p><br></p><p><strong>Resources Mentioned</strong>:</p><p><br></p><p><a href="https://www.linkedin.com/in/jnsigler-1/" target="_blank" rel="ugc noopener noreferrer">Jacqueline Sigler</a></p><p>https://www.linkedin.com/in/jnsigler-1/</p><p><br></p><p><a href="https://www.linkedin.com/company/godaddy/" target="_blank" rel="ugc noopener noreferrer">GoDaddy</a> | LinkedIn</p><p>https://www.linkedin.com/company/godaddy/</p><p><br></p><p><a href="https://www.godaddy.com/" target="_blank" rel="ugc noopener noreferrer">GoDaddy</a> | Website</p><p>https://www.godaddy.com/</p><p><br></p><p><strong>This episode is brought to you by Majestyk Apps</strong></p><p><br></p><p>We imagine, design and build digital products. With clients like Chevrolet, Audiomack, IBM, Barefoot and more, you can be sure you are in good hands. Reach out to us at MajestykApps.com</p><p> </p><p><strong>Please leave a 5-star review</strong></p><p><br></p><p>If you enjoyed today’s show, please leave a 5-star review. For more information and links to all of the resources mentioned in today’s episode, visit <a href="https://www.majestykapps.com/product-builders-podcast" target="_blank" rel="ugc noopener noreferrer">ProductBuildersPodcast.com</a></p><p><br></p><p><br></p><p><br></p><p>#DigitalProduct #Hiring #Apps</p>