Profitable Web Designer Tip: Market Your Web Design Business

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Market Your Web Design Business Without Social Media with Jana Osofsky

This week I'm joined by Jana Osofsky, a content strategist and Pinterest educator for coaches and service providers, and the creator of High Leverage Content. Jana built her entire marketing system around a capsule blog, a focused library of 12 to 20 blog posts that cover everything her audience needs to know before they're ready to buy, and used it to get her marketing down to one day a month while raising her prices from $600 to $4,000 a project.

In This Episode:

How Jana built a capsule blog library of 12 to 20 posts and used it to get booked out

Why raising her prices every time she booked three projects took her from $600 to $4,000 a project

What the specificity spectrum is and how to get specific in your content without a narrow niche

Why AI-sounding content is costing service providers trust with clients right now

The three-prong visibility strategy for becoming social media optional

Why Shannon is expanding the Package Matrix™ Method beyond web designers

Resources Mentioned: Jana's free training: The 6 Secrets to Signing Clients with a High-Converting Capsule Blog

Jana’s Website: Jana O. Media.