The Interplay of Behavioral Science and Communications Technology in Tobacco Cessation: Dr. Amanda Graham, Chief Health Officer at Truth Initiative

Today on Raise the Line from Elsevier, host Lindsey Smith explores the interplay between communications technology and behavior change with Dr. Amanda Graham of Truth Initiative — the nation's largest non-profit public health organization dedicated to preventing addiction among young people and helping people of all ages to quit tobacco — and the one method that is more effective than others.