Ep. 099 - Eyal Frayden - Why Facts Don’t Change Minds: The Psychology of Persuasion

Eyal Frayden is an accomplished sales leader and academic whose career is defined by the intersection of business strategy and human psychology. His expertise in the psychology of decision-making was the centerpiece of his widely acclaimed TEDx talk, "The Secret to Persuading People." Highlighting its global significance, his presentation was hand-selected by the global TED organization to be promoted across their primary international platforms. Why do facts alone fail to change people’s mi...