Episode 171: The 5 Numbers That Tell You if Your Direct Mail Is Actually Working

Send us Fan Mail Is your direct mail marketing a calculated investment or an expensive guessing game? If you are blasting out mailers without tracking the specific metrics behind them, you are essentially setting your marketing budget on fire. In this solo episode, Tiffany High breaks down the exact mathematical framework her team uses to eliminate guesswork and measure direct mail ROI. Tiffany reveals the one non-negotiable rule you must follow before sending a single postcard, along with th...