S2 Ep1914: Audio is King - Sonali Rai, RNIB Senior Manager for Media, Culture and Immersive Technologies

At a conference at the RNIB’s Grimaldi building in London On Thursday 10 October 2026 the RNIB launched a new report titled ‘Audio is King: television beyond the screen’ looking into whether establishing a secondary audience for audio description could help to make the case for greater investment in AD.

The conference brought together broadcasters, AD producers, journalists, sight loss sector stakeholders and many visually impaired people to discuss the findings of the report, build momentum for the wider adoption of audio description and support the business case for the growth of AD within the audio landscape.

RNIB Connect Radio’s Toby Davey was there and caught up with Sonali Rai RNIB Senior Manager for Media, Culture and Immersive Technologies to find out more about the findings of the report.

There is more about the ‘Audio is King: television beyond the screen’ report on the following pages of the RNIB website - https://www.rnib.org.uk/professionals/research-and-data/reports-and-insight/audio-is-king-television-beyond-the-screen/

Image shows the RNIB Connect Radio logo. On a white background ‘RNIB’ written in bold black capital letters and underline with a bold pink line. Underneath the line: ‘Connect Radio’ is written in black in a smaller font.