Co-Founders of Sourmilk, Kiki & Elan: Doing Everything Differently to Change the Dairy Aisle

<p>In this episode of Rooted, I had on Kiki and Elan, best friends and co-founders of <a href="https://www.sourmilk.com/?utm_source=chatgpt.com" rel="ugc noopener noreferrer" target="_blank">Sourmilk</a>, a brand rethinking one of the most established categories in the grocery store: yogurt.</p><p>From selling out of bright blue backpacks, hand delivering until being in retailers, to building in public, Sourmilk is taking a very different, community-first approach to creating a food brand.</p><p>Today we get into:</p><ul><li><p>The genesis of Sourmilk and both of their backgrounds</p></li><li><p>Why they believe the yogurt aisle needs to change</p></li><li><p>What actually makes Sourmilk different (and why consumers will switch)</p></li><li><p>Their “do things that don’t scale” approach to distribution</p></li><li><p>Building in public: benefits, tradeoffs, and lessons</p></li><li><p>Community-first distribution and ambassador programs</p></li><li><p>What’s next for Sourmilk + long-term vision</p></li><li><p>Trends they’re seeing in food, wellness, and CPG</p></li></ul><p>Highly recommend checking them out if you are in NYC (and as they expand) and following along with their content!!</p><p><br /></p>