Rooted

← Rooted8 Jul 2025 · 51 min

Co-Founder of Spring & Mulberry, Kathryn Shah: Reimagining Sweetness, Storytelling Through Ingredients, and Returning to the Earth Through Food

Co-Founder of Spring & Mulberry, Kathryn Shah: Reimagining Sweetness, Storytelling Through Ingredients, and Returning to the Earth Through Food8 Jul 202551 min

<p>Co-Founder of Spring &amp; Mulberry, Kathryn Shah: Reimagining Sweetness, Storytelling Through Ingredients, and Returning to the Earth Through Food</p><p>In this episode of Rooted, I had the chance to sit down with Kathryn Shah, the co-founder of Spring &amp; Mulberry, a brand that’s redefining what indulgence means by creating chocolate sweetened only with dates and inspired by nature’s pantry.</p><p>Kathryn’s journey into wellness and clean eating started with a deeply personal health scare. In Dubai, she had a seemingly simple encounter with dates, which completely shifted her view of natural sweetness and planted the seed for what would become Spring &amp; Mulberry.</p><p>Her chocolate bars are unlike anything else on the market, not because they’re chasing a “better-for-you” trend, but because they return to the basics: no refined sugar, minimal ingredients, and an intentional use of botanicals and spices that make each bar feel like a sensory journey. Whether it’s lavender, bee pollen, or rose petals, there’s a story behind every choice and that storytelling is a big part of Kathryn’s mission to create a deeper relationship with our food.</p><p>We talked about so much, including:</p><ul><li><p>How her health journey shaped her approach to food and wellness</p></li><li><p>The beauty of dates and why she chose them as the only sweetener</p></li><li><p>Her mantra of “eating as close to the Earth as possible”</p></li><li><p>How Spring &amp; Mulberry thinks through their customer profile</p></li><li><p>How she’s choosing unexpected but thoughtful retail partners like Nordstrom and Crate &amp; Barrel</p></li><li><p>Her vision for human connection through food</p></li><li><p>What’s next for Spring &amp; Mulberry and what trends she’s watching in the CPG space</p></li></ul><p>This conversation was so grounding and inspiring,  especially if you’re interested in how nature, wellness, and intentional living can intersect through food. I hope you enjoy it as much as I did!</p><p>I highly recommend trying Spring &amp; Mulberry. I love the pure dark and pecan date flavors! You can find them in some Whole Foods, Amazon, Nordstrom, and more!</p><p>Follow along @themarleemethod on Instagram for more!</p><p><br /></p>