
← Sell First Build Second13 Aug 2025 · 10 min
May The Best Story Win
May The Best Story Win
<p>"Despite decades of pretending our work isn’t to be taken personally, storytelling proves that if it isn’t personal, it doesn’t matter." - Annette Simmons</p><p>This week, we explore the importance of storytelling in business, lessons from Gary Halbert and the 6 types of stories you can tell.</p>