
← Sell First Build Second31 Jul 2025 · 9 min
Fake It Til You Make It
Fake It Til You Make It
<p>Origin stories aren't as clean as they are made out to be. A lot of the time you sell what you don't yet have and see who bites.</p><p>So, how do you really get going early on?</p><p>Stories from the Howard Schultz, Starbucks founder and more.</p>