About this podcast
Selling in the Paddock is a podcast about real sales in agriculture. Hosted by Georgia Stormont, The Ag Sales Coach, it cuts through the noise and gets to the point—how to sell better, lead stronger, and get results. Guests include Paul Roos, AFL premiership coach turned leadership consultant, and Troy Williams, CEO of the National Farmers’ Federation, plus top ag reps, buyers, and business owners. If you work in ag and want to sell smarter and build better teams, this podcast is for you.
84 episodes · business
Selling in the Paddock
About this podcast
Selling in the Paddock is a podcast about real sales in agriculture. Hosted by Georgia Stormont, The Ag Sales Coach, it cuts through the noise and gets to the point—how to sell better, lead stronger, and get results. Guests include Paul Roos, AFL premiership coach turned leadership consultant, and Troy Williams, CEO of the National Farmers’ Federation, plus top ag reps, buyers, and business owners. If you work in ag and want to sell smarter and build better teams, this podcast is for you.
Recent episodes
- Ep 78 - Stop Pushing, Start Pulling: How Great Ag Salespeople Create Demand | Bonita Everts, Netafim Australia31 Aug · 39 min
- Ep 77 - Cooking in the Paddock: Why Great Selling Is Really About People | Oli Le Lievre24 Aug · 51 min
- Ep 76 - Why the Best Salespeople in Ag Don’t Talk the Most | Edward O’Dwyer17 Aug · 52 min
- Ep 75 - When Ag Gets Tough, Keep Telling the Story | Michael Rogers10 Aug · 8 min
- Ep 74 - From Salesperson to Trusted Adviser | Live at Hort Connections with Hany Erian3 Aug · 10 min
- Ep 73 - What True Crime Can Teach Us About Sales | Jo Townsend27 Jul · 1 h 09 min
- Ep 72 - Innovation, Service & Surviving Tough Seasons with Harvest Moon's Nathan Bischa20 Jul · 5 min
- Ep 71 - Why Authenticity Wins Every Time in Agricultural Sales13 Jul · 9 min
- Ep 70 - Trust First: Why Great Sales Reps Prove Value Before They Sell with Danny Thornton6 Jul · 9 min
- Ep 69 - Live from Hort Connections 2026: Feeding the Future with Paul Crack from Yara Australia29 Jun · 6 min
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