10 retention plays you can't afford to miss

<p>(Free download) Steal our notes from the Retention Roadshow: https://ecomemailmarketer.com/notes-from-retention-roadshow</p><p><br></p><p>We just spent a week on the road talking retention marketing with ecommerce teams across New York, Miami, Los Angeles, and Austin.</p><p><br></p><p>And one thing became pretty clear: the conversations happening online don&#39;t always match what&#39;s actually happening inside ecommerce teams.</p><p><br></p><p>In this episode of Send It, Jimmy and Chase recap the Commerce Roundtable Retention Roadshow, sharing the biggest takeaways from four cities, seven days, and hundreds of conversations with retention marketers and ecommerce operators. They dig into where teams really stand with AI, the strategies that kept coming up in every room, and the tactical ideas worth bringing back to your own program.</p><p><br></p><p>If you want to keep a pulse on where retention marketing is actually headed, this episode is the place to start.</p><p><br></p><p>Here&#39;s what we&#39;re diving into:</p><p>- The real state of AI and MCP adoption across four cities</p><p>- Why 85% of first purchases happen on day zero, and the double send for it</p><p>- The 80/20 flow rule that&#39;s quietly wasting your time</p><p>- Using an MCP to crack open the deliverability black box</p><p>- Where to watch every full talk and grab the decks for free</p><p>Want to get in on the action? Replay all the Roadshow sessions here: </p><p><br></p><p>The 2026 Email Flow Playbook: https://www.youtube.com/watch?v=7I4BDLim4t8</p><p>Retention Marketing Playbook: https://www.youtube.com/watch?v=tMbTAGO-IJc</p><p>Email Marketing Myths Busted: https://www.youtube.com/watch?v=0z6jtSpwiyY</p><p>Connected AI for Email &amp; Retention Marketing: https://www.youtube.com/watch?v=AoPbAJllCrM</p><p><br></p><p>Thank you our friends at Omnisend, Superscale and eCom Email Certified for sponsoring the podcast!</p><p><br></p><p>Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/</p><p><br></p><p>Superscale is the first AI agent built for social marketing. It connects to your Meta, TikTok, and Google ad accounts, researches your competitors, and turns a single prompt into hundreds of high-converting creatives built on real performance data. Trusted by Taxfix, SumUp, and backed by Creandum. https://superscale.ai/?utm_source=Sendit</p><p><br></p><p>eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email &amp; SMS marketer. Use code: SENDIT! for $300 OFF https://www.ecomemailcertified.com/</p><p><br></p><p>______</p><p><br></p><p>00:00 Welcome to the show</p><p>06:11 How many marketers are actually using AI, city by city</p><p>10:22 MCPs and connected AI, and why nobody knows them yet</p><p>12:29 Max&#39;s welcome flow and pop-up playbook</p><p>14:20 Philippe on early BFCM prep and the 80/20 rule</p><p>16:12 Rytis on real MCP use cases, including deliverability</p><p>19:05 The language and data that moves revenue</p><p>21:30 Anwar on the metrics that forecast brand health</p><p>22:46 Melanie&#39;s golden goose framework</p><p>25:19 Coach Danny on building projections with AI</p><p>26:34 Chris Lang on storytelling to grow a list</p><p>31:12 Final thoughts and where to watch every talk</p><p><br></p><p>______</p><p><br></p><p>Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, &amp; exclusive industry news! http://ecomemailmarketer.com/</p><p><br></p><p>______</p><p><br></p><p>Follow Jimmy &amp; Chase on social!</p><p><br></p><p>Follow Jimmy Kim at: </p><p>https://x.com/yojimmykim</p><p>https://www.linkedin.com/in/yojimmykim/</p><p>https://www.instagram.com/yojimmykim/</p><p>h