Why Brilliant Bookkeepers Undervalue Themselves

In a special crossover episode with the Unofficial QuickBooks Accountants Podcast, Nancy and Questian are joined by Alicia Katz Pollock to dig into why so many technically skilled bookkeepers struggle to charge what they're worth — and what it takes to bridge the gap between expertise and authority. Alicia gets candid about her own discomfort with pricing, using a real business pivot as a window into the self-doubt that holds back even the most accomplished practitioners.

Sponsors

Bill - http://bill.com/shecounts

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(00:00) - Crossover Welcome

(01:11) - Meet the Hosts

(03:37) - Why Bookkeepers Undervalue

(04:17) - Alicia’s Wake Up Call

(08:38) - Brenda Success Story

(12:31) - Losing Trained Talent

(16:29) - Scaling the Incubator