Shelf Talks

← Shelf Talks27 Jul · 28 min

FOUNDER'S FLASHBACK: Candace Wu, Co-Founder of Wonder Monday

FOUNDER'S FLASHBACK: Candace Wu, Co-Founder of Wonder Monday27 Jul28 min

Send us Fan Mail Originally aired in May 2025. Re-released because the lessons are just as relevant today. Some podcast conversations are worth revisiting, and this is one of them. When this episode first aired, Candace Wu, co-founder of Wonder Monday, shared how she disrupted the traditional cheesecake category with a high-protein, low-sugar, gluten-free dessert and the strategy behind getting onto retail shelves. Since then, Wonder Monday has continued its impressive retail expansion, addin...