Ep. 107: Frutiger Aero [TEASER]

Full episode available on Patreon: https://www.patreon.com/SilentGeneration

Frutiger Aero is a consumer aesthetic prevalent from the mid-2000s to early 2010s that can trace its roots back to operating systems like Windows Longhorn, Windows Vista, and Mac OS X. Many of the aesthetic’s motifs can be seen in the Windows Aero design language: humanist sans-serif fonts, glassy window borders, nature-inspired desktop wallpapers, and rich tertiary colors. But Frutiger Aero proliferated beyond the internet, finding its way into consumer electronics and the built environment.

On this week’s episode of Silent Generation, Nathan and Sebastien begin by detailing how the aesthetic was first identified by CARI co-founder Sofi Xian. They then review Frutiger Aero’s motifs, arguing that the stock images created by the South Korean company Asadal Studio exemplify them best. They then highlight two more prime examples (EVE from WALL-E and the Pyongyang Sci-Tech Complex) before addressing the modern reinterpretation of the aesthetic: Neo-Aero. They review the track Windows98 by Frutiger Dillon before concluding with a discussion about how later reinterpretations of aesthetics differ from their original vision.

Links:

Pinterest board: https://www.pinterest.com/silentgeneration/frutiger-aero/

https://sofixian.com/

The Frutiger Aero Facebook group

Frutiger Aero CARI Page

Frutiger Aero Aesthetics Wiki Page

DORFic Aesthetics Wiki Page

Neo-Aero Aesthetics Wiki Page

The Frutiger Aero Archive