About this podcast
Hosted by James Lawrence - Co-Founder of Rocket Agency and B&T Marketer of the Year finalist, each episode features candid conversations with marketers, leaders and innovators on what’s really working in today’s fast-changing landscape. This is the definitive podcast for Australian Marketers.
127 episodes · business
Smarter Marketer
About this podcast
Hosted by James Lawrence - Co-Founder of Rocket Agency and B&T Marketer of the Year finalist, each episode features candid conversations with marketers, leaders and innovators on what’s really working in today’s fast-changing landscape. This is the definitive podcast for Australian Marketers.
Latest episode118. LinkedIn Ads in 2026 - Targeting, Creative and How to Avoid Common Mistakes w. B2Linked's AJ Wilcox
Recent episodes
- 117. Julian Cole's Blueprint for Strategy That Sticks25 Aug · 47 min
- 116. What High-Performing Marketers Do Differently w. Neon Ambition's Jordan Slover11 Aug · 31 min
- 115. How to Win in AI Search: Proven Tactics and Research Across ChatGPT, Gemini & Google AI w. Joe Alder28 Jul · 44 min
- 114. Marketing's Credibility Problem: What Attribution Gets Wrong and Incrementality Gets Right w. Analytic Partners’ Paul Sinkinson14 Jul · 40 min
- 113. James Hurman on Building Future Demand: Creativity, Brand and Escaping the ‘Performance Trap’30 Jun · 39 min
- 112. State of the Pitch 2026 - How To Find The Right Agency Partner w. TrinityP3’s Darren Woolley16 Jun · 49 min
- 111. LinkedIn B2B Institute’s Ty Heath on Why the Best B2B Marketing Is Contrarian2 Jun · 47 min
- 110. AI Search In Australia: Google, ChatGPT & The New Rules Of Visibility w. Rocket Agency's Joe Alder19 May · 43 min
- 109. Marketing Mix Modelling: What It Is, Why It Matters & Where AI Fits In w. Mutinex’s Henry Innis6 May · 28 min
- 108. How to Get the Most Out of Your Agency w. Neon Ambition’s Jordan Slover21 Apr · 38 min
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