Channing Ferrer on Navigating Global Expansion and AI Relevance at Brevo

In this episode of Software Spotlight, Michael Bernzweig speaks with Channing Ferrer, CRO and CEO of the Americas at Brevo, about his unexpected journey into sales and the lessons he's learned along the way. They discuss the importance of company culture, the role of AI in marketing, and how relevance trumps volume in content creation. Channing also shares insights from his time at HubSpot and his current role at Brevo, where he's leading the company's expansion into the US.