EP 105 - AI Marketing in 2026: GEO, AEO, AI Agents & Content Workflows

<p>AI is transforming marketing faster than most teams can adapt.</p><p>In this episode of #StartupsUnedited, I sit down with Brad Smith, Co-Founder of uSERP and Founder of Codeless Interactive, to discuss how marketers can move beyond AI hype and build practical systems that drive results.</p><p><br></p><p>Topics covered include:</p><p><br></p><p>• GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization)</p><p>• The future of AI Search</p><p>• How AI agents actually fit into marketing workflows</p><p>• Why most companies are automating the wrong things</p><p>• Building operational systems that make AI effective</p><p>• Content creation workflows powered by AI</p><p>• Brand voice, messaging, and AI governance</p><p>• Human-in-the-loop AI processes</p><p>• Marketing operations for the AI era</p><p>• The biggest mistakes companies make when implementing AI</p><p><br></p><p>One of Brad&#39;s key insights:</p><p><br></p><p>&quot;AI is great at taking something from 25% to 75%. The challenge is the work before and after.&quot;</p><p><br></p><p>If you&#39;re a marketer, founder, CMO, growth leader, agency owner, or anyone trying to understand how AI will impact marketing, this conversation provides a practical framework for deploying AI without creating content debt, operational chaos, or low-quality outputs.</p><p><br></p><p>Subscribe for more conversations with founders, marketers, operators, and investors exploring the future of technology, startups, marketing, AI, and go-to-market strategy.</p><p><br></p><p>Chapter Titles:</p><p><br></p><p>00:00 Introduction</p><p>01:00 Why Most Companies Use AI Incorrectly</p><p>03:00 AI Is Best From 25% to 75%</p><p>05:00 Building AI Workflows &amp; Marketing Agents</p><p>10:30 Creating AI Guardrails &amp; Brand Voice</p><p>15:00 The Reality of AI Agents in Marketing</p><p>19:30 Can AI Fully Automate Content Creation?</p><p>24:00 Best Tools for AI Agents</p><p>28:00 Governance, GEO &amp; The Future of AI Search</p><p>30:00 Final Advice for Marketing Leaders</p><p><br></p><p>#StartupsUnedited #AIMarketing #GEO #AEO #AISEO #AISearch #MarketingAI #AIAgents #ContentMarketing #B2BMarketing #SEO #GenerativeAI #MarketingOperations #CMO #GrowthMarketing</p><p><br></p><p>Follow me on Linkedin: https://www.linkedin.com/in/startupjorge/</p><p>Follow me on Twitter: https://twitter.com/startupjorge</p>