Subversive

← Subversive23 Jul · 1 h 03 min

How beehiiv’s Referral-Powered Growth Engine Propelled It to $30M+ ARR

How beehiiv’s Referral-Powered Growth Engine Propelled It to $30M+ ARR23 Jul1 h 03 min

"If you wait until it's perfect, you're too late." This was Tyler Denk’s attitude when he took the growth engine he had built as employee #2 at Morning Brew - the newsletter he helped scale to >3M subscribers and a $75M acquisition - and productized it into a new startup called beehiiv. He launched with a fraction of the features his competitors had, but built an entire process around seeking out criticism, using it to inform the company’s product roadmap, and then executing relentlessly...