How Pok Pok Doubled Revenue by Doubling Its Price | Melissa Cash

When Melissa Cash and her cofounders looked at children's apps, they saw two extremes: addictive games designed to maximize screen time and educational apps built around rote memorization. So they built something different. Pok Pok is an Apple Design Award-winning app offering open-ended, Montessori-inspired play - more like a box of LEGOs than a traditional mobile game. Previously, Melissa designed products for babies and toddlers at Disney and now also works with companies like Solobo...