Business & Pregnancy - Our 3.5 Year Journey

You're building a business. You're planning for a family. And you're wondering how the hell you're supposed to do both without everything falling apart.

Today we're pulling back the curtain on the 3.5 year journey it took us to get pregnant, the brutal reality of IVF, and exactly how we've removed Steph from the business so it can scale to a million dollars a month without her.

We're talking about the moment we realized our entire business relied on Steph being the face of everything, why we had to kill our group coaching model and move to one to one, and the three key hires we made in two weeks to prepare for this. We also get into why Tim's sperm count was zero for 18 months, the choice we had between scaling down or building a real business, and why waiting until you're six months pregnant to prep for maternity leave is way too late.

We also answer your questions about why we wanted kids, how we knew it was the right time, whether we're having the baby in Thailand, and why Steph's not reading a single parenting book.

If you're a business owner planning for a baby or any extended time away from your business, this episode is for you.

You'll hear:

Why it took us 3.5 years to get pregnant and the IVF journey that got us here

The moment we realized our entire business relied on Steph and why that was a problem

How we changed the business model from group coaching to one to one so we could scale without Steph

The three key hires we made in two weeks (ops manager, sales manager, and content manager)

Why if Steph got taken out of the company tomorrow, nothing would change

The brutal truth about waiting until month six of pregnancy to prep for mat leave