
← The Attention Shift5 Aug · 36 min
YouTube Banks $11bn from the World Cup, The Prem's U.S. Push & Juve Streams Matches in a Video Game
NBC just handed YouTube the keys to American live sport. Google's $11 billion quarter proves YouTube can win a World Cup without owning a single right. And the PGA Tour just took the commentators out of its broadcast entirely. Ed and Andy unpack what's actually happening to the definition of a sports broadcaster this week.
They cover the NBCUniversal and YouTube global partnership, the ESPN and YouTube TV integration, Alphabet's Q2 earnings pinning $11 billion to the World Cup, the Premier League's Coast to Coast US activation fronted by Ed Sheeran, Juventus becoming the first European club to broadcast a match inside a video game via EA Sports FC Mobile, and the PGA Tour's announcer-free stream trialled at the Rocket Classic.
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CHAPTERS
00:00 Intro
00:35 NBC and Disney hand YouTube the keys to American live sport
06:40 Google's $11 billion quarter and YouTube's World Cup win
14:51 Premier League's Coast to Coast US play with Ed Sheeran
21:29 Juventus becomes the first European club to broadcast in a video game
26:59 PGA Tour cuts commentary at the Rocket Classic
35:16 Wrap