#238: AI has changed RevOps - here's where it failed, and how to fix it (Pasha Irshad)

In this video, I sit down with rev ops expert Pasha and Adem to unpack why revenue is really an architecture problem, not a sales problem. We get into cutting through the AI noise, why your CRM ends up as a record of optimism, and what it actually takes to get sales, marketing, and success working as one unit.

We cover:

→ Why the hardest part of rev ops today is separating what's real from the AI hype

→ How stacking tools and methodologies on a broken operating system only compounds the mess

→ Why your CRM fills up with inflated pipeline and deals that advance on optimism

→ How misaligned incentives pull sales, marketing and success in different directions

→ The simple cataloging questions most teams still never ask their buyers

If you are a founder, rev ops leader or B2B marketer drowning in tools and dashboards but still can't get clean data or a straight answer on which accounts are actually in market.

Tune in and learn:

→ Why revenue is an architecture problem and what that changes about how you build your systems

→ Where AI genuinely helps in the sales motion and where it just makes better spam

→ How to spot the difference between real alignment and another meeting that changes nothing