Beyond the Shiny Objects: Winning Digital Commerce (Arthur Sylvestre, VP Media & Digital at Danone North America)

<p>Can you walk us through your journey to becoming VP of Digital Commerce at Danone and share one or two pivotal experiences or decisions that shaped your path?</p><p>In your role leading digital commerce at a large CPG company, how do you define success? Is there a guiding principle or philosophy you rely on when making strategic decisions?</p><p>The digital commerce landscape is changing rapidly. What trend, innovation, or change in consumer behavior is having the biggest influence on how you approach online sales and engagement?</p><p>What is one challenge you’ve faced during your digital commerce career, and what lesson could you share with people listening who may be on a similar path?</p><p><br /></p>