Know Thy Creative Self: Naoma Serna-Zahn on Standing Out as a Creative

<p>In this episode of <strong>The Flame Podcast</strong>, host Bob Raynor talks with <strong>Naoma Serna-Zahn</strong>, founder of the branding agency Nuevo, about creativity, confidence, and career longevity in today’s design industry.</p><p>They discuss why designers struggle to stand out, how networking actually works behind the scenes, the impact of “design by committee,” and why separating self-worth from creative work is essential. Naoma also shares her perspective on AI in design, women in business, professional etiquette, and how travel and curiosity fuel better creative thinking.</p><p>This episode is essential listening for designers, creative leaders, freelancers, and anyone navigating rejection, visibility, or career pivots in a rapidly changing creative industry.</p>