
← The High Ground20 Aug · 1 h 18 min
Why You Don't Need a Full-Time CMO Yet | ft. Simon Dell
Most business owners want growth.
But growth comes with mistakes.
Hiring the wrong people. Growing too quickly. Making expensive decisions. Learning what doesn't work.
In this episode of The High Ground, Simon Dell, CEO & Founder of Cemoh, shares the lessons he has learnt from building businesses, making mistakes, hiring teams, and helping companies grow.
The conversation explores the realities of business growth, hiring, marketing strategy, leadership, fractional CMO services, and why having the right people and expertise can make a significant difference when scaling a business.
--------------------------------------------------------------------------------------------------
In this episode you'll learn
• Why business owners need to embrace mistakes as part of growth
• The dangers of hiring too quickly when business is growing
• Why increasing revenue can create false confidence
• How the wrong hiring decisions can become expensive
• What a fractional CMO actually does