244. The Hidden Power of Engineers as Storytellers (with Mouser’s Matt Campbell & Ricky Flores)

In this episode, we speak with Matt Campbell and Ricky Flores about the secret talent hiding inside one of the world's largest electronics distributors: engineers who can truly tell a story. Both started in traditional engineering roles before moving into technical marketing, where their job is turning complex hardware into solutions other engineers actually want to use.

Key takeaways:

• The best technical storytellers are engineers first. You can't translate what you don't understand.

• Knowing your audience is the whole game. Students, working engineers, and buyers each need a different version of the story.

• Buttons are coming back, and the reason is about how tech should feel, not just what it does.

• AI is a hardware story too, and most takes on automation miss what the silicon is actually doing.

• RF and 5G show up in more places than people realize, from satellites to edge devices.

• Soft skills and steady learning are what turn a good engineer into a great communicator.