The Quest for the Global Maxima (with Adam Winnifrith)

<p>“Drug-resistant bacteria played the ultimate uno reverse card on us.”</p><p><br></p><p>🎙️The latest episode of “The Next Experiment” is here!</p><p><br></p><p>This time, Markus and Phil sat down with <strong>Adam Winnifrith</strong> - who shared his unique perspective on experimentation, scaling, and why understanding your system is always step one.</p><p><br></p><p>Adam dives deep into the realities of doing science at scale, the pitfalls of jumping straight to automation, and how small, smart experiments can save months of wasted effort.</p><p><br></p><p>Some standout lines:</p><p><br></p><p>🔹 “You can automate all you want, but if you don’t know what’s actually happening in your system, you’re just speeding up failure.” </p><p>🔹 “DOE isn’t just a tool; it’s a mindset shift. It forces you to question assumptions before spending a month chasing the wrong lead.” </p><p>🔹 “The real magic happens when you combine curiosity with disciplined experimentation.”</p><p><br></p><p>If you’re in biotech, research, or any field where experimentation is key, Adam’s insights are not to be missed.</p>