I Want it That Way

Justin and Jordan talk about how Jordan made a change to their funnel and increased sign ups dramatically, improving team communication, conducting better employee reviews, and developing better workflows for project handoffs between employees when AI is being used.

Timestamps:

00:00 Intro

02:45 Taking control of your funnel

05:24 Why trust matters in e-commerce

08:18 Optimizing the customer experience

19:10 Doubling sign-ups

23:08 Customer demand wins

25:34 Putting the credit card upfront

29:26 Customer demand and the funnel

31:56 Question your assumptions

35:00 Reviews, pay, and philosophy